You wouldn’t drive a car blindfolded. But that’s literally what running a business without feedback is like.
Customer feedback is vital for growth! The earlier you can get it, the better.
And no, there’s no such thing as too early. If you think about it, ideas and mockups can already be evaluated.
Feedback Drives PLG
Customer feedback is the compass for Product-Led Growth (PLG).
Compass? For what?
To make sure you’re not just creating features that you think are important, but solving real problems.
Listening to your customers (or potential customers) can ensure you’re building something that has demand.
Continuous Improvement
Feedback ensures you’re always moving forward, iterating, and enhancing your product.
It helps you identify small tweaks that can make a big difference.
By continuously refining your product, you stay ahead of competitors and keep your users delighted.
Gathering Feedback
There are many ways to gather feedback:
- Surveys: Quick, easy, and scalable. Good to collect large amounts of data, but can’t be too granular, and less chance of learning new insights.
- User Interviews: Deep insights and stories. You can find unexpected pain points, but time-consuming and hard to get people to participate in the interviews.
- Feedback Forms: On your site or app, always accessible. You can include them in your newsletters, or send them to specific user groups to target them.
Implementing Feedback
Every business, at every stage, finds unique ways to leverage feedback.
The key is to prioritize what you hear and integrate it seamlessly into your development process. Take inspiration from others, remain open to new ideas, and continuously listen to your users.
By doing so, you’ll keep refining and improving your product, making sure it meets real needs and exceeds expectations.
